BRAND STORY

People's behavior is changing due to weather changes and environmental pollution, so we want the fashion industry, which is most affected, to pay attention. We chose street style as the foundation of the brand, combined with sustainability.

 

Reborn as a street pioneer brand, we want to help people put quality first rather than the speed of the production process. In this way, people can reshape their values ​​of fashion and the environment, change the entire ecology of the fashion industry, and create a new sense of fashion